GENERATIVE ENGINE OPTIMIZATION

GEO

We check how your company appears in answers from DeepSeek, Doubao, Kimi and other AI assistants, then build content so AI describes and recommends you accurately.

What is GEO

What is GEO

GEO stands for Generative Engine Optimization. The term was introduced in a 2023 paper by researchers from Princeton University and other institutions. It means improving the visibility of companies and products in generative AI answers by optimizing content and information sources.

More and more customers ask AI assistants such as DeepSeek, Doubao and Kimi before choosing a product or service: "Who does this well?" "How should I choose?" Instead of a list of links, AI gives a direct answer that usually names only a few brands. If you are not in the answer, you are not on the shortlist.

GEO deals with four questions: does AI mention you, does it describe you correctly, does it recommend you, and does it cite your official information? It does not rely on ads. It makes sure AI can find accurate, credible, easy-to-cite information about you.

GEO vs SEO

GEO vs SEO

SEO gets you found in search. GEO gets you mentioned by AI. They do not conflict, and good website content serves both.

Search engine optimization (SEO)Generative engine optimization (GEO)
What users seeA page of links that users open and compare themselvesA direct answer that usually names only a few brands
GoalRank pages higher and earn clicksGet AI to mention you, describe you accurately, recommend you and cite your information
What is optimizedKeywords, page titles, backlinksBrand facts, Q&A content, structured data, credible third-party sources
How it is measuredKeyword rankings, traffic, click-through rateMention rate, source rate, citation rate, accuracy, recommendation rate

What AI relies on when it mentions a brand

What AI Relies On

AI assistants draw on everything they can read. Whether a brand gets mentioned, and described accurately, comes down to four factors.

Clear, consistent brand information

Basic facts such as company name, products, qualifications, price range and service area must be consistent across your website and other channels before AI will cite them.

Covering how people really ask

People ask "Who is good?", "How do I choose?" and "How does it compare with X?". Your content needs to answer those questions directly, not just describe yourself.

Content AI can read and cite

Pages with clear conclusions, specific data, questions and answers, and structured data markup are easier for AI to understand and cite.

Credible third-party sources

Descriptions and reviews on industry media, encyclopedias, Q&A sites and authoritative directories are key signals AI uses to judge credibility.

Method

Method

Measure where you stand, create content for the gaps, then retest with the same yardstick, in a loop that keeps running.

  1. 01Brand data and baseline

    We capture your website, have AI organize it, combine it with your materials and agree on an official version that serves as the answer key for judging AI responses.

  2. 02Question design

    Two kinds of questions: discovery questions leave out your brand name to see whether AI finds you on its own; brand questions ask about you directly to see how much AI knows and how accurate it is.

  3. 03Multi-platform sampling

    Sends the same questions to DeepSeek, Doubao, ERNIE Bot, Kimi, Tencent Yuanbao and other platforms, saving every original answer, reference source and in-text citation.

  4. 04Monitoring and diagnosis

    Judges every answer for brand mention, sources, in-text citation and factual accuracy, then breaks results down by platform, question type and topic to find the biggest gaps.

  5. 05Action plans and content

    Each issue gets a root cause, steps, deliverables and acceptance criteria, then becomes website changes, FAQ writing and third-party publishing.

  6. 06Like-for-like retest

    Monitors again with the same questions, platforms and algorithm version, comparing only like-for-like data so the numbers are truly comparable.

    Next round

Metrics

Metrics

Every AI answer is judged on four core metrics, supported by analysis metrics, and every conclusion traces back to the original answer.

01Brand mention rate

Your brand name or a registered alias appears in the answer text. A brand name that only appears in the question does not count.

02Source rate

Whether the answer lists any reference links. We can also check separately whether specific pages of your website appear as sources.

03Citation rate

Whether the answer text itself cites a link or source, which carries more weight than a reference list.

04Factual accuracy

Each claim AI makes is checked against your official information and marked correct, wrong, doubtful or unverified.

Analysis metrics Recommendation Whether AI explicitly recommends youFirst position Whether you are listed first when recommendedCompleteness Whether AI describes you fullyDifferentiation Whether AI can explain how you differ from competitors
  • Failed platform calls and answers without captured sources are left out, so "unknown" is never counted as zero
  • Discovery and brand questions are scored separately, never mixed to inflate the numbers
  • Changes are compared only across the same questions, platforms and algorithm version

Our GEO monitoring platform

Our GEO Monitoring Platform

Monitoring, diagnosis, action plans and retests all run on a platform we built ourselves, so we can explain both the data and the method.

GEO monitoring platform
Monitoring reportRound 2 · like-for-like comparison
Brand mention rate64%
Source rate48%
Citation rate22%
Factual accuracy86%

Brand mention rate by platform

DeepSeek72%
Doubao66%
ERNIE Bot54%
Kimi70%
Yuanbao58%

Visibility: question × platform

Not mentionedRecommended
Our GEO monitoring platform (illustrative view)
  • Website capture and data cleanup

    Enter your website address to capture its pages. AI turns them into draft brand data, which becomes the baseline after human review.

  • Two types of question sets

    Discovery and brand questions are managed and scored separately. Editing a question creates a new version, so history is never overwritten.

  • Multi-platform sampling and import

    Automatic sampling on major AI platforms, plus manual import. Every answer keeps its full text, sources and capture time.

  • Four-metric report

    Broken down by platform, question type and topic, with sample size, numerator, denominator and unknowns shown for every metric.

  • Standard issues and action plans

    Issues such as low visibility, few recommendations, few citations and factual errors are flagged by thresholds, with an action plan for each.

  • Like-for-like trends

    Changes are calculated only between reports with the same questions, platforms and algorithm version, so comparisons hold up.

Free GEO Check

Free GEO Check

See what AI says about you today, then decide what, if anything, to do. Leave a contact to get started; we confirm the rest by phone or WeChat.

  1. 01
    Leave a contact

    Enter a phone number or WeChat ID. The brand name can wait.

  2. 02
    Confirm the scope

    We contact you to confirm the brand, main products and the questions you care about most.

  3. 03
    Run the check

    We ask DeepSeek, Doubao, ERNIE Bot, Kimi and Tencent Yuanbao the same set of questions and record each answer and its sources.

  4. 04
    Review the results

    We send you the results and walk you through them by phone or WeChat: where you are mentioned, what is wrong, and what to do next.

Request a free GEO check

The results show you:

  • Whether your brand is mentioned by the five AI assistants
  • Whether AI describes you accurately, or gets facts wrong
  • Which brands AI recommends for the same questions
  • Which sources AI cites, and whether your official materials are among them

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What's included

Services

Each service can be ordered on its own, or start with monitoring and build content from its report.

GEO Audit

We check how your company and products appear in answers from AI assistants such as DeepSeek, Doubao, ERNIE Bot, Kimi and Tencent Yuanbao, find where you are missing or described inaccurately, and recommend improvements.

  • Brand mentions in AI answers
  • Coverage of common industry questions
  • Comparison with competitors
  • Accuracy check of company information
  • Website structure and structured data check
  • Audit report and recommendations
Deliverables
  • Question set (discovery + brand questions)
  • Original answers and source evidence from each platform
  • Four-metric report and platform comparison
  • Issue list and recommendations

For: companies that want to know whether customers can find them through AI search

Ask about this service

GEO Content Building

We organize your product, service and FAQ content the way AI assistants read and cite information, restructure your website and keep it updated, so AI answers have accurate material to draw on.

  • Product and service information
  • FAQ content writing
  • Website page structure optimization
  • Structured data markup
  • Publishing on authoritative channels
  • Regular re-testing and content updates
Deliverables
  • Brand fact base and official statements
  • FAQ and Q&A content
  • Website structure and structured data
  • Third-party source publishing
  • Like-for-like retest report

For: companies that want to be described and recommended accurately in AI search

Ask about this service

Who it helps

Who It Helps

B2B procurement

Buyers ask AI "Which suppliers are reliable?" first. If you are not mentioned, you are not on the shortlist.

Consumer purchase decisions

Shoppers ask AI "Which brand is worth buying?" before ordering, and the order of recommendations shapes their choice.

Local and professional services

For healthcare, education, legal, renovation and similar services, people ask AI "Which one nearby is good?" and "How do I choose?"

New brands and products

When you are not yet well known, AI often does not know you or confuses you with others. The earlier you build your information, the better placed you are.

Common problems

FAQ

How is GEO different from SEO?

SEO is about where your pages rank in search results. GEO is about whether AI assistants mention you, how they describe you and whether they recommend you. Both depend on clear, credible website content, so they work well together, and much GEO work also benefits SEO.

Which AI platforms do you monitor?

We cover the AI assistants widely used in China, including DeepSeek, Doubao, ERNIE Bot, Kimi and Tencent Yuanbao. We confirm which platforms to monitor in the proposal.

How do you keep the results objective?

Every conclusion traces back to the original AI answer and its sources. Failed platform calls and answers without captured sources are left out, empty samples show "No samples yet" rather than zero, and comparisons are made only across the same questions and platforms.

What if AI gets our information wrong?

The report lists exactly what was wrong and on which platform. We prepare the correct information from your official materials, add it to your website and the channels AI often cites, then retest to confirm the correction.

How soon will we see changes?

Each AI platform updates its information on its own schedule, so we do not promise rankings or timelines. After each round we retest with the same questions and show the change in data.

Can we do this without a website, or with an old one?

Yes. GEO needs a stable, credible official source of information. If you have no website or it is out of date, we can build or rebuild it as well. That is our core business.

What do we need to provide?

Your company profile, product and service materials, website address, main competitors, and the questions you most want AI to answer correctly. The more complete the materials, the more accurate the monitoring and content work.

Tell us what you need

We reply within one business day with a recommended solution, timeline and budget range. Phone: 13397281334

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