Pet supplies DTC online store
For pet DTC brands selling overseas across food, treats and supplies. The demo shows product filtering by pet type and dog size, a size calculator, Autoship with 10% savings, member points tiers and reward coupons, customer photo (UGC) sharing and moderation, multi-currency multi-step checkout, and a Chinese-language merchant back office for orders, GMV, member points and customer photos. The storefront supports EN / DE / FR (the German and French versions show weight in kilograms), and help links in the footer go straight to the matching question in the help center.
Features
Design and technical highlights
- Shop by pet and size
Separate sections for dogs, cats and small pets. Five dog sizes (XS–XL) carry through list filters, product sizes and the home page guide. Enter weight and chest girth to get a size; the result is remembered and preselected on product pages.
- Repeat purchases with Autoship and points
Food, treats and cat litter can be set to Autoship every 2–8 weeks for 10% off and free shipping, with double points on Autoship items. Points convert to discount codes in the storefront and apply at checkout. Point balance and tier update as soon as an order is placed.
- Customer photos as a community
Customers pick a pet type, coat color and product to create an illustrated "show-off" photo and earn points. Posts appear on the community page and the matching product page, and staff approve or reject them in the admin.
- All illustrations, no photos
Food bags, cans, beds, harnesses, cat trees, and the dogs, cats and rabbits are all drawn in SVG. The main image updates when color or size changes, with "with pet" and "at home" views.
Screenshots
Mobile layout
How the same pages look on a 390 × 844 phone screen, swipe left or right to view.
Tell us about your business. Based on this demo, we will suggest a solution and give you a quote range.